In the heart of Eastern Europe, Bulgaria is a country where ancient history, natural beauty, and modern culture come together. From the golden beaches of the Black Sea to the snow-capped peaks of the Balkan Mountains, Bulgaria offers a stunning variety of landscapes, This culturally rich nation is one of the oldest in Europe, with ruins from the Roman, Byzantine, and Ottoman empires still standing today. It offers charming towns like Plovdiv and Veliko Tarnovo to explore.
Bulgaria is also known for its vibrant traditions, hearty cuisine, and warm hospitality. Whether you’re relaxing in mineral hot springs, hiking through pristine national parks, or skiing in Bansko, you’ll find a side of Europe that feels both familiar and refreshingly undiscovered. And the best of all? Bulgaria is one of the most affordable destinations in Europe.
In general, this country offers travelers a seamless and affordable mobile internet experience, making it easy to stay connected throughout your journey. The country boasts widespread 4G and expanding 5G coverage, ensuring reliable connectivity in both urban centers and rural areas.
Main Internet providers in Bulgaria
The three primary mobile network operators are A1, Vivacom, and Yettel. So, whether you choose roaming , an eSIM or a local physical SIM card, these three major providers will be your main options for staying connected in Bulgaria. Just make sure your phone is unlocked and compatible with local networks. Most modern smartphones are eSIM-ready and network-compatible, but if your device is tied to a contract or locked to a specific carrier, you may not be able to use a SIM from another provider. Always check with your carrier before traveling to ensure a smooth setup when you arrive
A1 Bulgaria Mobile Internet
A1 stands out for delivering the fastest mobile internet speeds in the country. According to a January 2024 report by Opensignal, A1 users experience average download speeds of 81.7 Mbps and 5G speeds reaching 466.5 Mbps, surpassing its competitors. The provider also offers a range of prepaid SIM cards and eSIM options suitable for tourists and short-term visitors.
Vivacom Internet
Vivacom excels in network coverage, winning Opensignal’s awards for both overall and 5G coverage experience. This makes it an excellent choice for travelers venturing beyond major urban areas. Vivacom provides competitive prepaid plans, including options with unlimited data, and supports eSIM technology for compatible devices.
Yettel Bulgaria
Formerly known as Telenor, Yettel is recognized for its consistent network quality. It secured the top spot in Opensignal’s Consistent Quality category, indicating reliable performance for everyday mobile applications. Yettel offers various prepaid packages, catering to different data needs, and supports eSIM activation
Local SIM cards
If you’re planning to stay in Bulgaria for more than just a few days, buying a local SIM card can be one of the most affordable and reliable ways to stay connected. Also, if you need a local phone number for calls or SMS. Now where can you find these SIM cards:
1. Airports
Major airports like Sofia International Airport, Varna Airport, and Burgas Airport have kiosks and retail stores in the arrivals area where you can purchase SIM cards from providers such as A1, Vivacom, and Yettel. This allows you to get connected immediately upon arrival.
2. Mobile carrier stores
In cities like Sofia, Plovdiv, and Varna, you can visit official stores of the main mobile operators: A1, Vivacom, and Yettel. These stores offer a variety of prepaid SIM card options and can assist with setup. Remember, to check opening hours so you won’t go in vain.
3. Electronics and convenience stores
Large electronics retailers such as Technopolis and Technomarket, as well as some convenience stores and supermarkets, sell prepaid SIM cards. This can be a convenient option if you’re already shopping for other items, but always confirm they have SIM card stock.
4. Online purchase
To avoid the hassle of finding a SIM card upon arrival, consider purchasing one online before your trip. Providers like SimCorner and Orange Travel offer SIM cards that can be delivered to your home address, allowing you to insert the SIM card into your phone as soon as you land.
In general, you can expect to pay between $5 and $8 USD for a basic prepaid SIM that includes around 10–15 GB of data, valid for 14 to 30 days. More comprehensive plans with 25–50 GB of data typically range from $11 to $22 USD, depending on the provider.
PRO TIP: When purchasing a SIM card in Bulgaria, you are typically required to present a valid ID due to local regulations.
eSIMs for Bulgaria: a convenient choice
An eSIM is a digital version of the traditional SIM card, instead of inserting a physical SIM card, you can download a mobile data plan directly to your device using a QR code or app. This technology is supported by most newer smartphones, tablets, and even some smartwatches. For travelers, eSIMs are a game changer. You no longer need to hunt for a local SIM card at the airport or deal with tiny plastic chips. Instead, you can buy and activate a plan online before you even arrive at your destination.
1. Simsolo eSIM for Bulgaria
Simsolo offers a wide range of eSIM plans suitable for travelers visiting Bulgaria. Their eSIMs support 4G and 5G networks, ensuring fast and reliable internet access throughout your stay. Prices vary depending on data allowances and duration, catering to different travel needs. You can easily download and activate their eSIMs through the Simsolo app, available on major app stores.
If you are travelling across other countries in Europe it is a good option to get an eSIM that covers every country in the UE. Don’t forget to check if your phone is eSIM compatible.
2. Airalo Bulgaria eSIM
Airalo offers affordable data-only plans with coverage on major Bulgarian networks. Prices start from $6.50 USD for 1 GB, with options up to 20 GB. Activation is instant, and the service is compatible with most eSIM-enabled devices.
3. Saily
Saily provides a range of data plans starting at $1.99 USD for 1 GB valid for 7 days. Their offerings go up to 20 GB for $21.99 USD, with a 30-day validity. The service ensures reliable connections from Bulgaria’s top networks.
4. Roamic
Roamic’s plans begin at $1.99 USD for 1 GB over 7 days, extending to unlimited data options for up to 30 days. They offer instant eSIM setup and support 3G, 4G, and 5G networks.
5. Yesim
Yesim provides unlimited data plans starting at $8 USD for 1 day. Longer durations, such as 7 days, are available at $27 USD, offering flexibility for various travel lengths.
6. Ubigi
Ubigi offers a straightforward plan of 3 GB for $4 USD, valid for 15 days. It’s an excellent choice for travelers needing moderate data usage.
Is roaming a good option?
Roaming allows you to use your mobile phone abroad just like you would at home, making calls, sending texts, and using data. If you’re traveling to Bulgaria, how much you’ll pay for roaming depends on your home country and mobile carrier. EU and EEA residents usually enjoy free roaming under the “Roam Like at Home” policy, while non-EU travelers may face higher charges unless they purchase a travel plan or opt for alternatives like eSIMs or local SIM cards.
Knowing your roaming rates ahead of time can help you avoid unexpected costs and stay connected throughout your trip.
Public WiFi: A backup option
Free Wi-Fi is widely available across Bulgaria, particularly in major cities like Sofia, Plovdiv, Varna, and Burgas. In Sofia alone, there are over 4,400 free Wi-Fi hotspots, including cafes, restaurants, hotels, and public spaces.
Municipal initiatives have also enhanced connectivity in public areas. For instance, Sofia has implemented free Wi-Fi zones in popular parks such as South Park, Borisova Garden, and Doctor’s Garden.
Coastal and resort towns like Sunny Beach and Nesebar offer free Wi-Fi in many hotels, cafes, and public areas, providing tourists with easy internet access during their stay.
Portable WiFi
Portable Wi-Fi devices are compact routers that connect to local cellular networks and broadcast a Wi-Fi signal. They enable multiple devices, such as smartphones, tablets, and laptops, to access the internet simultaneously. This is particularly useful for travelers who need consistent internet access without relying on public Wi-Fi hotspots
If you’re traveling to Bulgaria and need reliable internet access, renting a portable Wi-Fi device can be a practical and affordable solution. Prices generally range from about $3.60 to $6.40 USD per day, depending on the provider and data plan. These devices allow you to connect multiple devices at once, making them ideal for couples, families, or digital nomads. Companies like Travelers WiFi, Wifio, and XOXO WiFi offer convenient delivery to your hotel or accommodation, and many plans include unlimited data with high-speed 4G or 5G connectivity. With long battery life and secure private connections, portable Wi-Fi is a great alternative to local SIM cards or costly roaming fees, especially if you’re moving around Bulgaria or spending time in areas with limited public Wi-Fi access.
Our recommendation about the mobile internet in Bulgaria
In summary, having reliable mobile internet while traveling in Bulgaria is more than just a convenience, it’s a necessity. Whether you’re using a translator app to navigate the language, following GPS directions through the mountains, or booking your next accommodation on the go, staying connected makes your trip smoother and more enjoyable. eSIMs are a particularly smart option for modern travelers: they’re fast to activate, easy to manage, and remove the hassle of dealing with local stores or physical SIM cards. With providers like Simsolo offering flexible data plans at affordable rates, you can focus on exploring Bulgaria’s rich culture, beautiful landscapes, and historic cities.
